Julia Bainbridge

Julia is a Partner at Freuds Group and the Founder of freuds+, the Group's dedicated health, behaviour change and social impact practice. Over the past 20 years, she has built a career at the intersection of communications, public health, and social impact — leading high-profile, behaviour-changing campaigns for Governments, brands and NGOs that have shaped national and global health outcomes.

Julia's work is rooted in the belief that communications can be a powerful lever for societal progress. She oversees the agency's work on information integrity which looks to rebuild trust in an era of misinformation using cultural fluency, emotional resonance and behavioural science.