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August Newsletter

Better health communication starts with credible creators, truthful content and patients at the centre.

Health Creator Leaders · London

Foreword

Truth Before Trust

Gil Bashe

Written byGil BasheChair, Global Health and Purpose, FINN Partners

In health communication, trust is often treated as the goal. Yet trust can be fragile. It can be influenced by familiarity, emotion, repetition and even popularity. Someone can be trusted and still be wrong. Truth asks more of us.

For physicians and other health professionals communicating through social media, the responsibility is not just to be believed. It is to be accurate, transparent about what is known and unknown, and willing to correct the record when evidence changes. In health, those distinctions matter because the person reading, watching or listening may be making a decision about their body, their family or their future.

That is why truthful health communication is so important. Truth does not depend on followers, algorithms or authority. It depends on evidence, honesty and the courage to place patients ahead of personal visibility or posturing.

Health Creator Leaders can help set that standard. Physicians have an extraordinary opportunity to bring clinical knowledge into the places where people increasingly seek answers, while maintaining the rigor and humanity that medicine requires.

Trust may follow. It often does. However, trust should be earned through truth, not pursued as a substitute for it. When patients are at the center, truthful communication is not simply good communication. It is care.

We are live

The new Health Creator Leaders website is live

Thousands of creators. Twenty-plus countries. One verified network.

Health Creator Leaders brings together thousands of healthcare creators across more than 20 countries, connecting clients with a verified global community of licensed professionals communicating on social media.

A camera on a tripod filming a healthcare professional during a video shoot.

For Healthcare Professional Creators

Register free of charge to:

  • Search the global creator community and discover thousands of fellow healthcare creators.
  • Set your creator budget and connect with relevant client campaign briefs directly through the platform.
  • Track your social media performance and better understand your audience and impact.
  • Build professional connections with creators, organisations and potential campaign partners.
  • Join as a healthcare student, start building your profile and become part of the next generation of responsible health communicators.
Register as a Creator

For Clients

Subscribe to access the authenticated Health Creator Leaders community of licensed healthcare creators on social media. The platform enables clients to:

  • Search thousands of creators by relevant professional and campaign criteria.
  • Build campaign shortlists in seconds, reducing the time required to identify suitable partners.
  • Create briefs and automated campaign pitch proposals within the platform.
  • Review creator performance across Instagram, TikTok and YouTube.
  • Contact HCL creator members directly and develop credible, professionally led campaigns.
  • Support responsible health communication by working with authenticated healthcare professionals.
Subscribe as a Client
Advisory Board

Introducing Our International Advisory Board

To strengthen market credibility, professional standards and public trust, Health Creator Leaders is proud to be guided by an international expert advisory board.

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  • Mark Chataway Mark ChatawayManaging Partner, FINN Partners
  • Julia Bainbridge Julia BainbridgePartner and Founder of freuds+, Freuds Group
  • Fabiana Nuccetelli Fabiana NuccetelliIndependent Scientific Expert, European Parliament; Harvard T.H. Chan School of Public Health
  • Mazar Masud Mazar MasudSenior Vice President, M42 Health
  • Martin Scott Martin ScottSenior Partnerships Manager, UCL
  • Cristine Schroeder Cristine SchroederGlobal Head of RSV, Meningitis and PPH Communications, Sanofi

Together, our advisors bring international perspectives to the opportunities and responsibilities surrounding healthcare creator engagement, digital communication and patient-centered information.

Meet the advisory board

Announcement

Introducing the Africa HCL Awards

Win from a $5,000 prize fund

For the inaugural Awards, creators are challenged to produce a short video of no more than 90 seconds focused on breast cancer, and upload it to Health Creator Leaders, where friends, followers and the public can watch and vote on the entries. We want healthcare creators to use their voices to educate, empower and encourage earlier action around breast cancer — making important health information accessible and engaging for communities across Africa.

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How to Enter

  1. Register for the Awards.
  2. Upload your video to Health Creator Leaders — entries are hosted by us, not on your own channels.
  3. Share your entry so your friends and followers can watch it and cast their votes.
  4. Voting closes and winners are announced.

Publishing the video on your own channels is entirely optional. If you choose to, use #AfricaHCLAwards and tag @healthcreatorleaders on Instagram and TikTok, or @health-creator-leaders on LinkedIn.

Enter the Africa HCL Awards

Build Your Next Health Creator Campaign

Search, connect with and activate thousands of licensed healthcare creators for credible social media campaigns — all through one global platform.

Register as a Creator Subscribe as a Client Book a Call Today

Our mission is clear: to make health communication more credible, more accessible and more effective for patient care.

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